NEW YORK (CNNMoney) -- OK, bookworms, now you can declare Armageddon: Kindle e-books have overtaken paperback books as the bestselling type of content in Amazon's bookstore.
Amazon made waves when it announced in July that Kindle content was outselling hardcover books. But industry analysts quickly dismissed that milestone, pointing out that paperback books sell far more copies than pricier hardcovers.
E-books have now vanquished their paperback rivals as well.
"This milestone has come even sooner than we expected -- and it's on top of continued growth in paperback sales," Amazon CEO Jeff Bezos said in a prepared statement.
In fact, for every 100 paperback books sold, Amazon has sold 115 Kindle books since the beginning of the year, the company said.
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